Fresh Tracks is a boutique ski school and concierge service based in the stunning slopes of Niseko, Japan.

I was brought on to develop their social strategy and create all social and digital designs. A standout feature of their brand is the iconic pink jackets worn by all their instructors, which I seamlessly incorporated into the social campaign. From bold visuals to cohesive design elements, I infused pink throughout every aspect of their digital presence, creating a vibrant and recognizable identity that highlights their unique brand personality and reinforces their signature look across platforms.