CONVICTS

Convicts NYC is a creative production and social agency known for its work with clients like Audi, The Surf Lodge, and The Newbury.

I managed content creation and distribution across platforms including Meta, Vimeo, and YouTube, ensuring seamless execution and engagement. From helping direct creative campaigns to shaping cohesive visual branding, I developed impactful strategies that resonated with diverse audiences. I contributed to award-nominated video and photo productions and provided detailed marketing performance analyses through comprehensive reports and strategy decks.

SERVICES

SOCIAL STRATEGY
COMMUNITY MANAGEMENT
COPYWRITING
PRODUCTION
CREATIVE E DIRECTION
EMAIL DESIGN + SEGMENTATION
PAID ADS
METRICS + REPORTING

CONVICTS

SOCIAL GRIDS

SOCIAL ROLLOUT

Managed the social rollouts for Convicts NYC, handling video launches with compelling copy, posting across platforms, and tracking performance metrics to ensure impactful engagement.

client: audi

For Audi's Electric Wave campaign, Convicts NYC celebrated the future of sustainable mobility with a visually striking series showcasing their electric vehicles against the backdrop of progressive culture and innovation. I managed the social rollout of this campaign, creating and scheduling content across platforms, crafting engaging copy, and ensuring consistent visual branding that amplified the campaign’s bold, futuristic message.

client: NEWBURY HOTEL

For The Newbury Boston, Convicts NYC was tasked with launching and crafting the hotel’s branding and identity, blending timeless elegance with modern sophistication. I led the social media strategy, content creation, and newsletter campaigns, ensuring a cohesive visual and narrative identity that captured the essence of this iconic luxury destination.