Drink DIO is a luxury ready-to-drink cocktail brand that redefines mixology by offering premium canned cocktails inspired by the god of festivity, Dionysus

I was tasked with supporting their launch by developing a comprehensive social strategy and creating engaging content for the initial months, ensuring a cohesive brand presence across platforms. Additionally, I collaborated with the production team on merchandise design, contributing to a holistic brand experience that resonates with DIO's luxury audience.